With Market Tracker 360 sellers have the option of entering keywords, ASINs, or both to create their markets, and they can then zoom in on relevant competitors with advanced filters like categories and subcategories, average unit sales, fulfillment types, rating scores, and more. For example, a coffin shelf item might appear under the Home Decor subcategory of the Home & Kitchen category, and also under Cosmetics. Oftentimes the same product can appear in more than one category or subcategory on Amazon, which can make research time consuming and difficult. Carmon Grissom, IT Director at Confast & MT360 Beta User Understanding the Competitive Landscape Now in a few hours, I can look at it and say, ‘Here’s a good item. Before, it would have taken me a couple of days to do. “Market Tracker 360 has helped me do research. Learning about how many products or brands already exist in a market can help sellers decide on which direction to take their business in order to maximize profits and minimize risks. Topped with unparalleled data accuracy, Market Tracker 360 spans 11 marketplaces on Amazon along with their categories and subcategories to give sellers a complete view into new potential opportunities. Market Tracker 360 provides brands and retailers looking to enter new markets the insights they need and makes research faster. Many product options are available for buyers, so the demand for insights into consumer behavior, the market and individual market share has seen a significant growth over the last two decades. By entering a few keywords or looking through different categories or subcategories, consumers are browsing and shopping online. Maybe it is a new parent looking for must-have baby products or a working professional scouring the internet for a new standing desk, consumers now have the ability to compare products in the comfort of their homes. Today many consumers look to online retail sites like Amazon and Walmart for their purchases. In partnership with scaling and enterprise sellers, Helium 10 has developed Market Tracker 360, a digital shelf analytics solution that empowers sellers worldwide to make smarter business decisions through competitive insights.īut what is a digital shelf? And what sorts of insights can brands and retailers gain from such a platform? How Market Tracker 360 Helps Sellers Scale In order to keep up with the latest market trends, sellers need e-commerce analytics solutions like Market Tracker 360 to scale their businesses effectively. According to Statista, e-commerce is projected to account for nearly a quarter of the total retail sales worldwide by 2025 making it more important now than ever before for sellers to make their products and brands stand out at different stages of the e-commerce customer journey.Īs of 2021, Amazon is home to approximately 6.3 million sellers worldwide, with roughly 3,700 new sellers joining each day. When Amazon launched its third-party marketplace in 2000, the way brands and retailers market and sell their products changed forever.
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